Hello!

I’m Chollada, a brand experience designer and art director based in Munich.

I grew up between Germany, Hong Kong, and Singapore. Moving between cultures, aesthetics, and ways of seeing the world shaped how I approach design — with curiosity, sensitivity, and an eye for what makes something feel right across different contexts. It also made me naturally flexible and adaptable, comfortable finding the right solution whatever the brief, the brand, or the environment.

I studied Graphic Design at Central Saint Martins and Publishing at London College of Communication. Two schools, two disciplines — and together they gave me something I’ve carried into every project since: the ability to think strategically, holistically, and make it beautiful.

My work is not trend-led. I’m drawn to what lasts — design rooted in the essence of a brand, built to feel right today and in ten years. The visual language may evolve but the soul of it should always translate.

For over ten years I’ve worked across agency and freelance environments, building brand systems for clients who understand that every detail matters. I work best with brands that have a strong point of view and the ambition to bring it to life fully.

Outside of work I’m a mother, owned by a Shiba Inu named Mochi, and someone who believes the best design — like the best experiences — is felt before it’s understood.

My Approach

Every project moves through four stages – each one building on the last.

Briefing

Every project starts with a conversation. I ask the questions that cut to the core – what’s the story we want to tell, who are we telling it to, and waht do we need to tell it consistently? From that I distill a clear creative brief that becomes the foundation everything else is built on.

Researching

I look at the landscape, the category, the compettiion – and beyond it. Who are we telling this story to? What does the audience feel, and what does the culture want? Research isn’t a checkbox – it’s where the real brief reveals itself.

Creating

I work systematically. A logo without a system is just a mark. I build the connective tissue between identity, communication and experience – so a brand doesn’t just look consistent, it feels coherent. Detail is where I live: not for its own sake, but because the small things are what separate something that looks designed from something that is designed.

Living

A brand doesn’t end at launch. I develop the assets, stories and visual language that carry it forward – into campaigns, content, spaces and moments. The system stays alive because it’s built to be used.

Background

Skillset

Advertising
Art Direction
Brand Design
Concept Development
Content Creation
Corporate Design
Editorial Design
Illustration

Education

MA Publishing
London College of Communication
London, UK

BA (Hons) Graphic Design
Central Saint Martins College of Art and Design
London, UK

Clients

ABB, Bayer, Bayern München, Bioré, Bosch, Brose, Bugatti, Busch-Jaeger, DM, Flughafen München, Goldwell, Jobteaser, Lufthansa Aviation Training, Marini, ONYGO, Oppo, Oreo, Santander, Siements, Stimorol

  • "In the short time Chollada was with us, she made a lasting impact on our team with her design expertise, efficiency, communication skills, reliability, and enthusiasm for the projects. Her proactive and collaborative nature made her a true team player, contributing significantly to the success of each project she was involved in. We look forward to working with her again soon and can highly recommend her!"

    Jan Swoboda, Art Director, SOOII

  • "An incredibly great collaboration. Chollada has a fantastic eye for visuals and design, and quickly understands what’s needed. On a personal level, we clicked right away and are always excited when she’s with us, bringing great energy to the team. What makes you stand out, dear Chollada? Your unique personality and your very special design touch. Thank you for the amazing collaboration across such a variety of projects."

    Tina Schwandt, Managing Partner, DWFB Düsseldorf

  • "Chollada works with us as an Art Director and Graphic Designer, helping to visually evolve our brand. She designs a wide range of assets including white papers, e-books, magazine reports, social media content, and our entire trade show presence for both B2C and B2B audiences. Working with Chollada is a real pleasure: her kindness, precision, transparency, and reliability—combined with her intuition and expertise in current design trends—make her the perfect freelance addition to any team looking for exactly this kind of support."

    Svenja Rausch, Head of Brand & Communications Germany, JobTeaser